Truvity
Marketing Strategy, Website, Content, LinkedIn SEO/GEO
Marketing Strategy, Website, Content, LinkedIn SEO/GEO
Owned since 2025
Owned since 2025
Overview
Owned marketing end-to-end, solo, for Truvity – a B2B SaaS company building digital-identity infrastructure. Strategy, website, SEO/GEO, and content, told here in three chapters rather than as a single flat list of channels.
Category
B2B SaaS Platform
Overview
Owned marketing end-to-end, solo, for Truvity – a B2B SaaS company building digital-identity infrastructure. Strategy, website, SEO/GEO, and content, told here in three chapters rather than as a single flat list of channels.
Category
B2B SaaS Platform
Website Redesign
Website Redesign
Website Redesign
Goal
Truvity’s technology (API-first digital trust infrastructure for banking, insurance, and travel) was genuinely advanced, but the website didn’t reflect that. The site read as a reference library, not a reason to act – a barrier for expert buyers, not a bridge.
Goal
Truvity’s technology (API-first digital trust infrastructure for banking, insurance, and travel) was genuinely advanced, but the website didn’t reflect that. The site read as a reference library, not a reason to act – a barrier for expert buyers, not a bridge.
Goal
Truvity’s technology (API-first digital trust infrastructure for banking, insurance, and travel) was genuinely advanced, but the website didn’t reflect that. The site read as a reference library, not a reason to act – a barrier for expert buyers, not a bridge.
Process
Process
Diagnose
Reframe
Ship & Measure
01
Ran an ICP analysis with the Product team, audited the existing site and content against how a compliance-driven buyer actually evaluates a purchase, and mapped the user journey via GA4 and Google Search Console to see exactly where visitors stalled.
ICP Analysis
Content Audit
Journey Mapping (GA4 + GSC)
Brand Audit
Ran an ICP analysis with the Product team, audited the existing site and content against how a compliance-driven buyer actually evaluates a purchase, and mapped the user journey via GA4 and Google Search Console to see exactly where visitors stalled.
Repositioned the site's entire logic from explaining the product to walking the buyer from a regulatory mandate to a strategic advantage, prioritizing the compliance/legal buyer's journey over other ICP segments.
Led IA, copy, and visual execution solo and self-initiated, working within a brand constraint to keep the existing typography and color system while still pushing the site toward a more modern feel.
Results
Results
+86%
+86%
+86%
Average Engagement Time
+126%
+126%
+126%
Organic Visitors
9.6%
9.6%
9.6%
Organic Conversion Rate
31
31
31
MQLs
SEO / GEO
SEO / GEO
SEO / GEO
Goal
Organic visibility needed to work on two fronts at once – traditional search, and the newer reality of buyers asking LLMs/AI answer engines directly rather than searching.
Goal
Organic visibility needed to work on two fronts at once – traditional search, and the newer reality of buyers asking LLMs/AI answer engines directly rather than searching.
Goal
Organic visibility needed to work on two fronts at once – traditional search, and the newer reality of buyers asking LLMs/AI answer engines directly rather than searching.
Process
Process
Diagnose
Extend the Practice
Ship & Measure
01
Used Ahrefs, SEMrush, and GA4 to find where organic and direct traffic underperformed, including a technical crawlability audit to confirm AI crawlers could actually access the site.
Ahrefs Audit
SEMrush Audit
GA4 Review
Technical Crawlability
Used Ahrefs, SEMrush, and GA4 to find where organic and direct traffic underperformed, including a technical crawlability audit to confirm AI crawlers could actually access the site.
Introduced GEO alongside traditional SEO: built and shipped llms.txt as an AI-readable index of Truvity's key pages, organized content into topic clusters instead of isolated keyword pages, and added entity-rich schema markup and E-E-A-T signals so AI systems could parse and trust the claims.
Applied SEO-driven, answer-first copywriting and GEO-structured formatting across existing and new pages, keeping claims and terminology consistent across the site and LinkedIn so AI systems had no reason to doubt the source.
Software Used
Software Used
Ahrefs
SEMrush
GA4
Target Keywords
Target Keywords
eIDAS 2
EUDI Wallet
Digital Identity
Verifiable Credentials
Connectivity
Infrastructure
EUDI Wallet Connector for Banks
eIDAS 2 Compliance
Results
Results
5x
Increase in Direct Traffic Engagement
Goal
Truvity’s LinkedIn presence was active and well-produced, but engagement had started to plateau – content was still framed around regulatory reporting for an audience whose understanding of the space had already moved past that stage.
Goal
Truvity’s LinkedIn presence was active and well-produced, but engagement had started to plateau – content was still framed around regulatory reporting for an audience whose understanding of the space had already moved past that stage.
Goal
Truvity’s LinkedIn presence was active and well-produced, but engagement had started to plateau – content was still framed around regulatory reporting for an audience whose understanding of the space had already moved past that stage.
Process
Process
Diagnose
Reframe
Ship & Measure
01
Read engagement analytics directly rather than assuming a content-quality problem, and traced the plateau to an audience-maturity shift – the audience had moved past regulatory reporting before the content did.
Engagement Analytics
Read engagement analytics directly rather than assuming a content-quality problem, and traced the plateau to an audience-maturity shift: the audience had moved past regulatory reporting before the content did.
Repositioned content strategy from regulatory reporting to implementation-first, decision-support content that matched where the audience actually was.
Owned strategy, copy, and visuals end-to-end at roughly twice-weekly cadence with zero paid spend throughout.
Results
Results
+20%
+20%
+20%
Quarterly Engagement Post-Pivot
3.51%
3.51%
3.51%
Engagement Rate
€0
€0
€0
Paid Spend
Overview
Owned marketing end-to-end, solo, for Truvity – a B2B SaaS company building digital-identity infrastructure. Strategy, website, SEO/GEO, and content, told here in three chapters rather than as a single flat list of channels.
Category
B2B SaaS Platform